Tuesday, August 26, 2014

What skills and knowledge are needed by the Social Technology Enabled Professional?

The NSF STEP project worked with an expert social media panel to identify the skills and knowledge needed by the Social Technology Enabled Professional. These are the skills/knowledge needed to perform the 59 specific work tasks identified in the STEP Profile.

Skills in:
  • Analytical thinking
  • Basic customer service
  • Basic HTML/CSS (cascading style sheets)
  • Building links
  • Computer usage
  • Conflict resolution (online/off-line)
  • Creating a budget/ budgeting
  • Interpersonal communication (offline/ online)
  • Language Arts (reading, writing)
  • Organizational development
  • Research (online/ off-line)
  • Sales
  • SEO (Search Engine Optimization)
  • Simple graphic design
  • Strategic thinking
  • Time management
  • Troubleshooting
Knowledge of:
  • Computer operating and file systems
  • Copyright law (Digital Millennium Copyright Act)
  • Corporate culture, goals, brand, etc.
  • Customer needs and wants
  • Data security
  • Desktop publishing (Word, Rich Text Editor, WYSIWYG)
  • Dynamics of changing technologies
  • Importance and value of social media/ networking
  • Keyboarding
  • Industry
  • Internet search strategies
  • Marketing
  • Online etiquette and best practices
  • Organization and design of content
  • Platforms (e.g. mobile)
  • Privacy guidelines/ disciplines
  • Proper use of audio
  • Proper use of video
  • Social analytics and their application
  • Social tools and trends

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